Marketing Research

We provide the systematic identification, collection, and analysis of qualitative and quantitative data about issues relating to b2b marketing products and services for the sole purpose of assisting management in decision making related to the identification and solution of problems and opportunities in the target market.The goal is to identify and assess how changing elements of the marketing mix (product, price, place, and promotion) impacts customer behavior. 

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer’s emotions, attitudes and preferences affect buying behavior.

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